Challenge: As a worldwide pandemic forever changed the world in 2020, Client needed to reinvent its professional development offerings to maintain community and brand integrity, while simultaneously sustaining the organization.
Result: Client moved signature event online and reduced registration fees to make it more accessible. To meet educators’ immediate needs, a year-round virtual event series was created to showcase real-life applications of available online resources. This limited series greatly expanded the reach of the brand; more than 10,000 podcast streams have been accessed to date from 41 states and 30 countries. Additionally, with successful implementation of signature event, Client is now seen as a go-to resource for the community, with resulting increases in attendance and funding anticipated.