Challenge: Induction Ceremony dropped in prestige relative to other awards in their industry; Client was looking to raise Event profile for greater network engagement to support inflow of greater financial support.
Result: Reimagined the Event from start to finish.
- Event design was expanded to create previously-missing wow factor.
- Moved event from Chicago to New York to be closer to Client’s target network.
- Attendance grew by nearly 20% in peak year, and with gained prestige, was able to induct some of the best in the industry, including Ryan Seacrest, Dr. Ruth Westheimer, Steve Harvey, Dr. Laura Schlessinger, and Ira Glass.