Challenge: Introduce BYUtv and its products to the Television Critics Association.

Result: Produced two activations at successive TCA events to highlight premium shows on BYUtv network. A lunch to promote Dwight in Shining Armor utilized the show’s medieval background as inspiration for the room’s decor. The lunch honored the show’s high-school theme with a “better than your school’s cafeteria” lunch with tater tots, corn dogs, and milkshakes, all served on school lunch trays. The second event showcased sketch-comedy show Studio C with a dessert station embracing the backstage feel of a live variety show. Events increased visibility with television critics and press.

Dwight in Shining Armor


Studio C