Challenge: With core event infrastructure already in place, Client was seeking additional resources to elevate the brand and presence of their annual professional development conference.
Result: Joining Client’s team as Executive Producer, Pieter expanded the brand of the event by increasing visibility and production value of key event pivot points.
- The general session design and content was improved, creating a wow factor upon entry for the Symposium’s most-attended sessions.
- Keynote speaker caliber was raised, resulting in greater anticipation and attendee sign-up.
- Event was redesigned to increase interactivity with exhibitors, leading to an increase in exhibitor participation and revenue.
- Customized sponsorship activations, resulting in 2.5x increase in sponsorship dollars.
- Controlled event costs, resulting in greater net revenue flowing into the organization.