Challenge: With core event infrastructure already in place, Client was seeking additional resources to elevate the brand and presence of their annual professional development conference.

Result: Joining Client’s team as Executive Producer, Pieter expanded the brand of the event by increasing visibility and production value of key event pivot points. 

    • The general session design and content was improved, creating a wow factor upon entry for the Symposium’s most-attended sessions.
    • Keynote speaker caliber was raised, resulting in greater anticipation and attendee sign-up. 
    • Event was redesigned to increase interactivity with exhibitors, leading to an increase in exhibitor participation and revenue. 
    • Customized sponsorship activations, resulting in 2.5x increase in sponsorship dollars.
  • Controlled event costs, resulting in greater net revenue flowing into the organization.