Founder, Allison Pieter, was asked to provide an important tip for hosting holiday parties. Here’s what she said and you can read the rest at MarthaStewart.com.

“You might not start thinking about the holidays until Halloween has come and gone, but your friends and family’s seasonal calendars will fill up fast, especially on the precious few Saturday nights in December. “Inviting them with advance notice ensures the guests you really want there are available,” says Allison Pieter, a Los Angeles-based event producer. She recommends sending invites via an online invitation service, which is faster, easier, and cheaper than sending invitations by mail.”