Challenge: Induction Ceremony dropped in prestige relative to other awards in their industry; Client was looking to raise Event profile for greater network engagement to support inflow of greater financial support.
Result: Reimagined the Event from start to finish.
- Event was reimagined to create missing wow factor, and inducted top industry talent including Ryan Seacrest, Dr. Ruth, Bobby Bones, Steve Harvey, Dr. Laura, Big Boy, Jim Rome, Delilah and Ira Glass.
- Moved event from Chicago to New York to be closer to Client’s target network.
- Attendance grew by more than 50% and profit increased by 60%.