BYUtv/Launch Event for Television Critics Association

Challenge: Introduce BYUtv and its products to the Television Critics Association. Result: Produced two activations at successive TCA events to highlight premium shows on BYUtv network. A lunch to promote Dwight in Shining Armor utilized the show’s medieval background as inspiration for the room’s decor. The lunch honored the show’s high-school theme with a “better…

Rebel Girls/Rebel Girls: Celebrating International Day of the Girl

Challenge: Produce a launch event on five weeks’ notice timed to celebrate International Day of the Girl. Result: Produced a successful event for client’s target audience, girls 7-13 years old and their families. Created a custom workbook featuring content to identify their inner Rebel Girl, with five interactive stations to bring the types to life….

CDE Foundation/California STEAM Symposium

Challenge: With core event infrastructure already in place, Client was seeking additional resources to elevate the brand and presence of their annual professional development conference. Result: Joining Client’s team as Executive Producer, Pieter expanded the brand of the event by increasing visibility and production value of key event pivot points.  The general session design and…