As a Southern California native who grew up in the industry, Allison Pieter saw firsthand the meaningful impact events can have on people’s lives. She was inspired to work in event production — and strives to provide each client with a unique event experience that leaves a lasting impression on everyone in attendance. Today, she’s…
There’s a lot more that goes into hosting a successful event for your company than meets the eye. To create an engaging, memorable event, your event planning team needs to design the look, feel and flow of the event. Then, scout venues, connect with vendors, plan the schedule for attendees and complete all of the…
5 Benefits of Experiential Events Experiential events are being touted as the future of marketing, and there’s no shortage of data to back up this claim. According to surveys, more than 70% of marketing professionals both report that in-person events are their most effective marketing tool and list experiential marketing as one of their top…
This Year’s Top Event Branding Trends It’s no secret it’s hard to stand out as a brand in today’s fast-paced, oversaturated world. Once highly-return strategies such as television, radio, print ads, and billboards are quickly becoming a thing of the past, and even social media posts are fleeting and less impactful. There is only so…
Allison is named on the most influential event professionals for the fourth consecutive year. See the full list at BizBash
Challenge: With all in-person events cancelled due to the COVID-19 pandemic, UC San Francisco looked to Cassis Productions to help move one of the largest in-person science festivals, Bay Area Science Festival, online. Result: Shifting the event from a 10-day experience on a football field to a 5-day virtual event series on a custom platform,…
Allison’s review of the 2021 Oscars – a show like no other for a year like no other. READ HERE
Once again and for the third year running our Founder and President, Allison Pieter, is named to the BizBash 500 as one of the most influential professionals in the event industry. Read the full list here: The BizBash 500: Must-Know Event Pros in the U.S.
Allison answers the question How To Bring Value As An Event Partner as a guest on EideCom’s Meeting Minds podcast. Watch the full interview on YouTube here! Listen to the full interview at MeetingMinds.org and read the transcript
As event planners have quickly learned, the rules of attendee engagement have changed in the age of virtual events. But how does that apply to the length of virtual events and educational sessions? How long is too long for a single day? Take a look at Founder & President, Allison Pieter’s answer to this timely…